Apple’s Jony Ive talks memories of Steve Jobs at Vanity Fair Summit

As expected, Apple’s Chief Design Officer Jony Ive today took the stage at Vanity Fair’s New Establishment Summit at the Yerba Buena Center for the Arts in San Francisco. Ive shared the stage with famed director, writer, and producer J.J. Abrams. During his time on stage, the Apple executive spent a decent amount of time discussing the life of the late Steve Jobs, who passed away four years ago this week.

Regarding the time when Jobs passed away, Ive remarked that he “was faced with this wall of grief.” Perhaps as a slight jab at recent films that have portrayed Jobs in a negative light, Ive also noted that he remembers the characteristics of the former Apple CEO that were “essentially him,” not the harsher nature with which he is often associated. Ive remarked that he does not remember Jobs the way he “is being frequently and popularly portrayed at the moment.”

Ive also noted of Jobs’s drive to make something perfect. “Steve Jobs never worked with a feeling of entitlement,” he explained. Jobs’s goal in reality was “heartwarmingly simple,” Ive said:

“What’s remained is almost unremarkable, but what’s remained is his very simple focus on trying to make something beautiful and great. And it really was simple. There wasn’t a grand plan of winning, or a very complicated agenda. That simplicity seemed almost childlike in its purity. And it’s true.”

Furthermore, Ive noted of Jobs’s love for the product design portion of development, explaining that during the design phase, Jobs was happier than he had ever been before:

I don’t think I’ve ever seen anyone so happy, as I saw him—this very simple kind of joy—when he would realize, “This is actually working out. This could be great.” It was just the simplicity of that.

Aside from talking about Steve Jobs, Ive noted of a couple of other design philosophies he believes in. “The best ideas come from the tentative suggestion,” Ive explained. “We’re capable of discerning far more than we are capable of articulating.”

Regarding his new role as Chief Design Officer, Ive said that it’s something he “should have done this years ago” and that he’s never been “this happy and creative in years and years.”

At last year’s Vanity Fair Summit, Ive spent more time discussing the design of the then brand new iPhone 6 and iPhone 6 Plus.



Apple shares six new Apple Watch ads showcasing health capabilities, navigation, and more

Apple this evening has shared six new video advertisements for Apple Watch. All six of the ads have different focuses, but all of them center around what Apple Watch is useful for and in what instances it can be used effectively.

The first ad is called “Sprinkle” and focuses on Apple Watch’s support for Apple Pay, which is the company’s contactless payment solution. The second ad is entitled “Date” and showcases how notifications are handled with Apple Watch, including the light vibration your wrist feels whenever you receive a message. The next ad, called “Ride,” focuses on Apple Maps and how it works with Apple’s wearable. The video showcases a user asking Siri for directions to a destination.

The fourth ad is called “Cycle” and showcases a user working out while wearing Apple Watch and using the Activity app to track her progress as she goes. “Train” is a new ad that features Apple Watch’s ability to track heart rate, a capability that can even be lifesaving, as we learned last month. Finally, “Sing” is the sixth ad today from Apple and shows a user singing into the device, recording it, and sending it as an audio message to his girlfriend.


MTN came to Nigeria at a time
when nobody wanted to invest in
Nigeria, at a time when Nigerians
did not have phones. Even Zenith
Bank refused to loan MTN cash
to operate, UBA rejected MTN’s offer but today see the
difference. At least we all know the story of
the only civilian unelected
President in Nigeria – Goodluck
Jonathan. We know how the
people said he was not going to
be President; they even made him acting-President. Today the rest is
history. What about Cowbell? When they
came to Nigeria, they made milk
in a sachet, Peak was laughing at
them – they said Cowbell was milk
for the poor – but they were
right! 3-million poor people could afford N10 a day for a sachet of
milk. Oya, do the math – 3million
people buying milk at N10.00-
that was N30million every single
day. In a month they grossed
N900million (almost N1billion). Even Peak had to make sachet
milk in order to survive in the
market. So what have people told you?
What have they said you cannot
do, or you do not qualify for,or
you do not have experience for?
They told Cowbell, they told
Goodluck, they told MTN, but today the story has changed. I have a feeling
something is
changing for you today! They will change their
strategies just to
keep in step with you. Don’t listen
to what people are saying or what life is showing you… YES,
YOU CAN. Success is not about
where you graduated from, or
what grade you graduated with,
but what graduates out of you.
Keep the spirit UP.. ► BE INSPIRED