Samsung to be Apple’s primary OLED display supplier as it invests up to $7.5B in readiness

Korea’s ET News claims that Samsung will become Apple’s primary supplier of OLED display panels, stating that an agreement has “practically been decided.” Samsung is reportedly gearing-up for the contract with an initial investment of between $2.49B and $3.32B in plant and equipment, rising to $7.47B depending on order levels.
Apple currently uses OLED displays in the Watch. Rumors that it will switch to OLED for the iPhone have been doing the rounds for many years, but have been getting much more specific of late. The switch is said to be happening in 2018, with Apple recently reported to be ‘close to agreement‘ with suppliers. The most recent report named both Samsung and LG as likely suppliers 

KGI last year said that Apple would not be switching to OLED screens in the iPhone before 2018, key supplier Foxconn having recently invested $4B in a new LCD plant for iPhone screens. However, Jony Ive is clearly a fan of OLED, saying that LCD screens feel “very, very old.”
OLED displays are thinner, display more vivid colors and allow deeper blacks than LCD, and can also be more power-efficient – but only where the majority of the content displayed is black, as is the case for the Apple Watch. On the downside, manufacturing costs are higher, displays don’t last as long and they aren’t as bright as LCD displays. The benefits of OLED over LCD tie in neatly with display technologies Apple is said to be testing in a secret Taiwanese lab.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s