The Apple Music festival in London has been always been a staple of the fall pop music scene, but never has it been more integral to Apple’s operations than this year – when Apple Music is locked in a battle for supremacy among streaming services and Tim Cook is pushing services revenue as a replacement for Apple’s sagging hardware unit sales.This year’s event will not only be available on Apple’s product lineup but also PCs, and for the first time through the Apple Music App on Android which launched in November of last year. That means a much wider audience. Today, Apple announced the headlining lineup …Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams and The 1975 Headline Festival’s 10th Anniversary.
Dates for the festival, which marks its 10 year anniversary this year, were announced 3 days ago. More artists may yet be added to the line-up. Last year, the festival was headlined by Pharrell and One Direction but several other artists were announced including The Weeknd before it kicked off. Last fall, Apple renovated the Roundhouse venue where the festival is held to make it more environmentally friendly. Apple also hopes to avoid the ticketing issues that have caused issues in years past.Apple Music Festival 2016 runs from September 18 to September 30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners.
Apple’s has published artwork for the artists listed above and included quotes from many of them in the press release below.
“I love London and performing at the Roundhouse! I can’t wait to see you there. It’s going to be magic!” – Alicia Keys
“We’re massively excited to play Apple Music Festival for many reasons, but mainly because it’ll be our first proper London show after the release of our new album, ‘Wild World.’” “The Roundhouse is such a beautiful venue and it’s in our hometown, so I can’t think of a better place to play a bunch of new songs for the first time.” – Bastille
“I’m so excited to go back to London, which is a special place for me to visit and I’m really looking forward to performing at the Apple Music Festival. It’s also their 10th birthday! It’s going to be a great party.” – Britney Spears
“I’m very excited to be headlining at this year’s Apple Music Festival at the Roundhouse in London, and for everyone around the world to be able to watch it live on Apple Music.” – Calvin Harris
“I am so excited to be playing at the Roundhouse. I love London and can’t wait to share this fantastic experience at the Apple Music Festival with my fans.” – Elton John
“We are looking forward to returning to the iconic Roundhouse this year to play one of our favorite festivals, the Apple Music Festival, and perform new music for our fans!” – OneRepublic
“We’re really looking forward to being a part of this year’s Apple Music Festival. We loved playing at The Roundhouse for the 2013 Festival and are excited to be heading back this year.” – The 1975